14 lessons learned from five years’ travel blogging

It’s been five years since I started this blog and its been a rocky ride. I’ve watched the rise and fall of peers – some lifting to stratospheric success and others slipping away – while I’ve bumbled along, sometimes giving it my all, and other times fading away. This isn’t a blog of dizzying success, … Read more

Best Instagram places in London - Shoreditch street art

Success! I found my travel-work-life balance (for now)

There’s a classic trajectory for anyone who tries to mix a life of working plus travelling. It goes a little like this: 1. This is amazing! I can work while I’m travelling. I’m living the dream! My future is made of laptops and cocktails by the pool. 2. Dammit. To make this happen, I need … Read more

Bridges and Balloons Bloggers

Where do travel bloggers go on their honeymoon?

It was a question we pondered for months – so much so that we left ourselves in danger of everything being booked up! Where should a couple of travel bloggers go on their honeymoon? We struggled with where to begin. Our options ranged from Japan to New Zealand to Colombia to Madagascar to California and … Read more

Explore the world

Welcome to the new Bridges and Balloons

There is only so long that one can continue to pile one thing on top of another ­– books on a shelf, clothes in a cupboard, notebooks of forgotten ideas. The same goes for a blog. There comes a time when it brims full of content that is slowly becoming buried. Then is the moment … Read more

Eguisheim, France – Real-life fairytale village

Introducing the blog house…

Back in July, I received an email from Kate McCulley, better known as Adventurous Kate. She was replying to an email I’d sent, and in it she mentioned an event she and a group of other experienced bloggers were running in September. They were offering a group of new bloggers the chance to stay with … Read more

Bloggers on the steps in Girona at TBEX

Marketing, manipulation and authenticity: lessons learned at TBEX

TBEX Bloggers HQ at Equity Point Hostel
TBEX Bloggers HQ at Equity Point Hostel

A couple of weeks ago, on the first day of the TBU travel blogging conference in Porto, I waxed lyrical about having found my passion and feeling hyped about being a travel blogger. I had been inspired by Dave and Deb of the Planet D‘s keynote speech.

Since then, things haven’t been so simple. I’ve had moments of despair, thinking no way do I want to do this if that’s what I have to do. The issue is marketing and monetization – two words that make me cringe.

Read moreMarketing, manipulation and authenticity: lessons learned at TBEX